Push notification campaigns (or simply push campaigns) are campaigns that you can create in order to impact users at strategic times, such as when they enter or leave🚶places of interest with push notifications.
Push notifications are messages sent to the user's device and it's a free feature in Inloco. 📲
Push campaigns are divided in two types:
Visits influence: With the function of sending segmented push notifications, this type of campaign aims to impact users in one location and measure visits in another location. In other words, the intention is to influence the user to visit an establishment. 🏪
Awareness: Similar to Visits Influence, the Awareness functionality aims to send a notification to people with a tendency to use your app in order to increase engagement.