Analytics

Analytics is a feature from Inloco that aims to understand the physical behavior of its user from the device's behavioral data. You can filter your analysis by date, associated apps and a specific area of ​​the map. This module offers several options, such as analysis by distribution of visits in places, metrics by places category (e.g. markets), most visited establishments and more.

β€‹πŸ—Ί Analytics types

Analytics is divided into two functionalities, called Visits Analytics🚢and Places Analytics πŸͺ .

Visits Analytics is a free feature that allows you - in a map format visualization - to have an overview of the distribution of visits to places in different regions. You can filter the analysis for more specific regions, according to the chosen period. It is also possible to check the division of visits into categories (eg. restaurants, shopping malls and stores).

Places Analytics is a paid feature that allows you to have more detail for each establishment from some of your place lists. For example, you will be able to see the number of visits in the selected period, an estimate of people who live and work in the region close to some establishment and also the percentage of unique and recurring visitors.

β€‹πŸ§  Note: Sensitive categories such as schools and churches are not used in Analytics. In addition, all data related to visits to places with this type of category are anonymized.

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